Case Studies: How Loopr can help with affordable video game PR and esports marketing

Hi, we’re Loopr — the affordable video game PR and marketing agency built for game developers.

We offer plug-and-play public relations and social media marketing services for budgets of all shapes and sizes, helping companies in North America and beyond to make a splash in the video game, esports, and tech accessories space. 

Here’s a quick rundown of how we’ve set our clients up for success with affordable video game pr and esports marketing services over the last year —

Esports PR: Loopr earns national press coverage for drive-in esports venue

When USA Drive-Ins approached us to help secure media attention for the announcement of their drive-in esports arena, we knew our strong network for esports PR would be able to help.

We helped them craft a head-turning story about their partnership with Horizon Property Group to make drive-in esports arenas in four U.S. cities.

We went straight to work and reached out to our esports PR contacts across the country.

Tier one press coverage for esports

We secured the most respected national sites like Hollywood Reporter and Forbes.

Additionally, we got gaming coverage with GamesIndustry.biz and US Gamer, and local sites like Louisville Business Journal, ESPN Radio El Paso, and much more.

We think it’s safe to say this announcement was a smashing success. If your esports brand would benefit from media coverage, ask us about our press coverage and media relations services today. 

Loopr boosts Harena Data’s new esports league

Loopr boosts Harena Data’s new esports league

Esports company Harena Data signed Loopr to help boost awareness around their new esports league in partnership with Cinergy Entertainment.

Our video game PR team went straight to work on earning them top tier esports media coverage and got amazing results.

Leaders in the esports media landscape

Thanks to our thriving network of gaming and esports media outlets, we started off strong with a first-exclusive announcement with Forbes and it got incredible traction.

Shortly after, gaming sites such as GameReactor, GamesPredator, and Gaming Lyfe picked up the news and it went international. Harena Data was pleased with the quality and breadth of their esports media coverage. 

Another day, another successful campaign.

Loopr earns strategic media coverage for the Esports Combine Indianapolis

Loopr earns strategic media coverage for the Esports Combine Indianapolis

When Harena Data asked us to help announce their esports combine in Indiana, we thought it was nothing short of genius. We knew the best way to help was by tapping into our knowledge of the esports media landscape.

The Esports Combine Indianapolis is designed as a spectacle for esports and to help the country’s best amateur players earn scholarships and be seen by recruiters. It was ambitious during the time of COVID, but not impossible.

Earning esports media coverage

The mission was to raise awareness in Indiana and we did just that. The combine saw incredible TV coverage from FOX Indiana and CBS.

Additionally, WISH and Inside Indiana Business covered the potential success of the upcoming event.

Overall, it was a phenomenal campaign that continues to pay off in local brand awareness where it matters most.

Loopr helps promote major partnership for esports scholarships

Loopr helps promote major partnership for esports scholarships

With this year’s innovative Esports Combine going virtual, Indiana Esports Development and Super League Gaming set out to make it something special.

They decided to partner for a broadcasting deal and tapped Loopr to help get the word out and appeal to gamers seeking out esports scholarships.

Spreading the word about esports scholarships

If you’re unfamiliar, the Esports Combine helps athletes earn esports college scholarships.

We were proud to kick off the campaign by boosting awareness for a broadcast partnership about such an important initiative for the esports industry.

We got esports and broadcast media to cover the news and succeeded by highlighting that SLG’s proprietary tools are used for the Esports Combine in partnership with GYO’s analytics.

As a result, The Esports Observer, Sports Video Corp, and Inside Indiana Business covered the news.

Loopr proves esports is the future of education

Loopr proves esports is the future of education

GYO Score is a unique esports analytics platform that aims to help aspiring students earn college scholarships through competitive gaming.

That’s why it was crucial that Loopr help them get the word out about their platform’s newest study, which found that esports is the future of education.

Spreading the word: the connection between esports and STEM

The study from GYO Score found that esports athletes are more inclined to pursue college majors in STEM than any other field.

We set out by targeting the best sites to share this unexpected finding and help position esports as the future of education.

Our experts were able to secure high impact placements with VentureBeat, InvenGlobal, and TalkEsport. The next time you need key esports data and insight, check out GYO Score.

Ready to promote your game or esports brand? Here’s how Loopr can help.

You focus on making your game. We focus on making waves.

  1. Affordable video game press coverage and media relations
    Start a buzz around your game or esports brand. Tap into our network of industry journalists and earn media coverage across gaming media outlets. We get coverage in popular gaming outlets like IGN, Gamespot, Game Informer, Kotaku, and more.
  2. Influencer marketing for video games and esports
    Put your game or esports brand in the right hands. We’ll connect you with popular gaming streamers and content creators to make sure you get high impact exposure. Whether you need organic or paid influencer content, we’ll build you a targeted strategy that delivers ROI.
  3. Social media marketing for video games and esports
    Build a cult following around your indie game or esports organization. Turn your Facebook, Twitter, Discord, or LinkedIn profiles over to us and we’ll attract loyal followers to engage with your brand.
  4. Video game advertisements and sponsored content
    Get more eyes on your games with targeted ad placements and impactful sponsored content. We’ll help you reach your audience with strategic ads and native content across our network of gaming media outlets.

This is just an overview of the many reasons gaming companies choose to work with Loopr again and again. We know that every project is different — but we’re confident that every project would benefit from affordable video game PR.

Get in touch and we’ll show you the value we can add no matter your budget.

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