Blog & Case Studies

Twitch vs. YouTube for gaming influencers: Pros and cons of both

If you’re a game developer, you probably know that gaming has quickly become a way of life, rather than something players merely take part in. Not only is the number of people playing games online larger than ever — but so is the number of spectators tuning in to watch live streams of competitive gaming. From Call of Duty heavy hitters to the masters of Minecraft, there are hundreds of Twitch and YouTube gaming influencers who are changing the gaming industry.


How to grow your social following with gaming Discord servers

As a game developer, you know better than anyone that gaming communities provide game publishers with an unmatched opportunity to better engage users who want to share their experiences, become better players, and discuss the subtleties and nuances of games. But did you know you should be using gaming Discord servers to grow your online community?


Video game PR vs influencers? Pros and cons for game devs

In case you weren’t convinced about just how pervasive video games are in our culture, know this: almost 70% of Americans play some kind of video game each day. As a game developer, it’s up to you to create sick games for the general public — and capitalize on an increased market size by leveraging video game PR and influencer marketing. 

In this article, we’ll take you through:


5 Social media strategies to grow your gaming community

By now there’s no question that the video game industry has captivated the hearts, minds, and free time of most of the world’s population. Entertainment Software Association (ESA) revealed that in the US, almost 49% of adults frequently play video games for three hours (at least) a week, while 75% of households claim that they have at least one gamer.

And did you know that 65% of the US population aged 13 and above play video games? This is why gaming community management is important for any gaming brand that would like to not only connect and support their community, but grow it with the kind of virality endemic to the internet.

Free video game press release template for game developers

At Loopr, we’re all about the DIY ethos of the gaming industry. So we thought we’d take a second to offer up some of the industry knowledge we’ve picked up over the years by sharing a free video game press release template available for the game developers everywhere. 

Thanks to hilarious Tumblr accounts like Why I deleted your game’s PR email, we’re aware that too many game developers approach this important process blind — so much so that it’s become an industry meme. Lucky for you, Loopr PR & Marketing is here to save you from yourself.

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Loopr helps promote major partnership for esports scholarships

With this year’s innovative Esports Combine going virtual, Indiana Esports Development and Super League Gaming set out to make it something special. They decided to partner for a broadcasting deal and tapped Loopr to help get the word out and appeal to gamers seeking out esports scholarships.

Spreading the word about esports scholarships

If you’re unfamiliar, the Esports Combine helps athletes earn esports college scholarships. We were proud to kick off the campaign by boosting awareness for a broadcast partnership about such an important initiative for the esports industry.

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Loopr proves esports is the future of education

GYO Score is a unique esports analytics platform that aims to help aspiring students earn college scholarships through competitive gaming. That’s why it was crucial that Loopr help them get the word out about their platform’s newest study, which found that esports is the future of education.

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Loopr earns strategic media coverage for the Esports Combine Indianapolis

When Harena Data asked us to help announce their esports combine in Indiana, we thought it was nothing short of genius. We knew the best way to help was by tapping into our knowledge of the esports media landscape.

The Esports Combine Indianapolis is designed as a spectacle for esports and to help the country’s best amateur players earn scholarships and be seen by recruiters. It was ambitious during the time of COVID, but not impossible.

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Loopr boosts Harena Data’s new esports league

Esports company Harena Data signed Loopr to help boost awareness around their new esports league in partnership with Cinergy Entertainment. Our video game PR team went straight to work on earning them top tier esports media coverage and got amazing results.

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Esports PR: Loopr earns national press coverage for drive-in esports venue

When USA Drive-Ins approached us to help secure media attention for the announcement of their drive-in esports arena, we knew our strong network for esports PR would be able to help. We helped them craft a head-turning story about their partnership with with Horizon Property Group to make drive-in esports arenas in four U.S. cities.