When launching a new video game, one of the last things a developer wants to do is limit its audience. International game developers can already face difficulties in bringing in sales with ample (and still growing) competition and a limited market. Diversifying the reach of a newly launched game can be crucial to increasing sales, which could mean expanding to international markets.
Sounds like a no brainer, right? Well, marketing to a foreign audience can come with a host of different challenges, but overcoming them can result in a much bigger launch and greater motivation for follow-up releases or add-on content.